All Splendid: Sex will sell luxury yachts too

Suprising it may be, but sex appeal sells everything. I mean, really everything. At least that's what Italian luxury yacht maker Ferretti aims for in their latest TV ad.

In their new tv-spot, Ferretti makes an interesting choice: let's forget the deep blues of the sky and the seas, and focus on something that might be even more attractive for middle aged billionaires. What about young girls?

The three minutes long black and white film grabs the mood of a luxury yacht by showing very little of the boat itself. What really is in focus here is the lifestyle that a multi million dollar private yacht suggests. It is like living in a penthouse apartment, that is always floating somewhere in the Caribbean. Any complaints?

No, not any. Not from me at least.

The commercials, by the way celebrate the release of three new ships, the Riva, Itama and Custom Line. But, come on, if you are really interested in the models, you won't decide based on a TV-spot, will you. Go, and check them with your local yacht dealer!